Bringing West African Flavour to Modern Quick-Service Dining
Transforming a bold culinary brand into a modern online experience that connects customers with the rich flavors and heritage of West Africa.
OVERVIEW
YAJI is a modern quick-service restaurant brand inspired by the rich flavors of West Africa. The website was designed to showcase the brand's vibrant personality, simplify menu exploration, and create a seamless experience for customers looking to discover, customize, and order their favorite meals.
PROCESS
The design process began with understanding YAJI's brand, audience, and business goals. I explored user needs, mapped the customer journey, and structured the website around key actions such as menu discovery, customization, and ordering. These insights guided the creation of wireframes and high-fidelity designs that balance cultural storytelling with usability.
TOOLS USED
FINAL DESIGNS
THE HOMEPAGE
The homepage was designed to make a strong first impression by immediately communicating YAJI's bold personality and unique West African food experience. The hero section combines vibrant imagery, energetic typography, and a clear call-to-action to capture attention and encourage exploration. Supporting sections highlight featured menu items, the Build Your Bowl experience, and the brand story, creating a seamless journey that guides users from discovery to engagement and ordering.
MENU PAGE
The menu page was structured to help customers browse food categories effortlessly. By organizing items into clear sections such as bowls, small chops, sides, and drinks, users can quickly find what they're looking for while enjoying an engaging visual presentation of the menu. The Build Your Bowl experience was designed to simplify meal customization while making it enjoyable. A step-by-step flow guides users through selecting their base, protein, toppings, and sauces, creating a personalized meal without overwhelming them with choices.
ABOUT PAGE
The About page was created to tell YAJI's story and highlight the inspiration behind the brand. It showcases YAJI's passion for sharing authentic West African flavors through a modern dining experience, helping visitors connect with the culture, values, and vision that make the brand unique.
CONNECT PAGE
The Connect page was designed to make it easy for customers, partners, and food lovers to get in touch with the brand. With clear contact options and a welcoming layout, the page encourages conversations, inquiries, and community engagement while reinforcing YAJI's approachable and vibrant personality.
